You have probably “Googled” yourself by now. But, have you “Yelped” yourself? You may not be aware that your business is listed on any number of growing location-based websites and apps. Just because you are not aware your business is there, doesn’t mean your customers, and potential customers, are.
Recently, I was posting a banner ad for one of our clients on our radio station website when I realized the Sales Rep had not given me the URL. So, I decided to simply look up the client, (a local billiard parlor and bar), on the Internet. While it seemed like a simple task, my search turned up no less than four different websites. There were listings on Facebook, MySpace and two different website domains.
One domain seemed fairly recent but was not a memorable name. Another included the business name in the domain name but appeared very generic with not so much as the business logo. The MySpace page was woefully out of date with a graphic touting a pool tournament from two years ago. It reminded me of some abandoned city that was once a thriving metropolis left for ruin by a mass exodus.
Finally, I decided to look up the business on Yelp. They had three five star reviews, all about a year old. Upon looking closer at the listing, I realized the owner of the business had not unlocked their Yelp business listing. It’s a good thing all their reviews were positive. The only way for a business to address a negative review is to sign up for the business account.
Along with the ability to reply both publicity and privately to complaints, businesses can message their customers, check stats on visitors and create offers and deals. Sure, Yelp wants to sell you advertising, but why not take advantage of all the free tools and control your business listing?
The same goes for Foursquare and any number of similar sites like Gowalla, Google Places and (soon) Bizzy. While you may not have the time to run your business and manage all the websites and apps listing your company, you can at least claim the listings as yours and make sure they are up to date and relevant.
As for managing your social media presence, that’s something you should plan for, as well. Whether you have someone in-house or hire a professional, you need to be aware of how the public, (and your potential customers), see your business and share their experience with their friends. Take advantage of the free tools being offered to engage your customers and grow your business.
You know how it goes, seems like the same stuff, on a different day.
Maybe tomorrow, when I wake up it will be something a little different.
Okay, so the open door was actually the door to my refrigerator. When I got home from work tonight, the fridge door was open… just enough that I didn’t notice when I left for work, but enough to bring the contents to room temperature.
My first thought was, “Oh no, I just went to the store and now I don’t even have anything for dinner.”
But, it wasn’t that bad at all. Thanks to all the processed, pre-packaged food I had, two things happened. First, it turns out that I didn’t have all that much perishable food in the fridge. I tosses some eggs, milk, cheese (your basic dairy items) and some nearly-expired condiments. Why did I buy that horseradish-mustard spread? And second, it turns out I had everything on hand to make a tasty chicken pesto pasta with garlic bead and even a glass of wine. Oh, and I figured baking the pre-packaged cookie dough for 18 minutes at 450 degrees would kill off any little nasties. Not to mention, I cleaned out the refrigerator.
Okay, I hate to say goodbye to the bacon and eggs. But, it’s just not worth taking the chance on salmonella or botulism or whatever intestinal-invading bug may be lurking in the now warmish groceries.
So, I am trying to look on the positive side of things these days. Sometimes it works.
Gonna go have a nice warm cookie, now.
I cannot believe it has been two years since I posted something to this little blog. TWO YEARS! It’s not like I don’t have the time. Lord knows, I spend enough time in front of the computer. Often, I am doing nothing more than whiling away the hours with not much to show for my efforts but a sore wrist and 2nd degree burn marks on my thighs.
Why is my MacBook so damned hot? I really need to get one of those laptop computer desks. You know the kind… you see them in Brookstone and department stored around Father’s Day. Christmas is only a few weeks past. Maybe I can find one marked down to next to nothing.
I just finished watching “Julie and Julia” on DVD. Perhaps that’s why I ventured over to my little corner of cyberspace to check on “my blog.” Yeah, right… like I actually give this enough attention to even qualify as a blog.
A lot has changed in the past two years. I am now separated almost a year and inching closer to actually being divorced. Wow! I never imagined that I would get married only to end up divorced. Marriage is a difficult venture. You really cannot get complacent or take things for granted without having to face the ramifications of your actions (or lack thereof).
Life is complicated and doesn’t always go the way you plan. But, short of throwing in the towel altogether, what can you do? Gotta put the pieces back together and resolve to do things differently in the future.
I realize it’s the beginning of the new year and making resolutions is not a wise idea. Lets face it, the odds are against you in your efforts to keep whatever promises you make to yourself in an effort to better yourself and your life at the beginning of yea another year fraught with life’s ups and downs.
I have been to the gym and started keeping track of my food consumption in an effort to shed a few pounds and search for those elusive abs I know lurk somewhere under that blanket of flab taunting me in the mirror each morning.
But, instead of making promised to myself that are more than likely to not be fulfilled, I am just going to press on as best as I can. And with all the holiday cookies, deserts and snacks available at every turn, I believe I have a better shot at adding some long-term healthy habits to my life.
So, here’s to a productive and prosperous new year. (Fingers crossed).
It’s been a long time comin’
Goin’ to be a long time gone
And it appears to be a long
Appears to be a long
Appears to be a long time
Such a long, long time before the dawn, yeah
Yeah… It’s been a long time since I created this blog. Back in May of 2007, that’s when I created this little blog, according to the time-stamp from Blogger. Like a lot of people who decide one day to change the world with a collection of mindless ramblings, I too set out to catalog my thoughts for the world to see.
So I’m a little late to the party. Sure, maybe I’ll post for a while… only to make excuses for not keeping things up to date. After all, I have managed to rationalize my way out of working out for over 9 months now. Surely I can come up with excuses for not spending more than the already exceeding long hours spent in front of the keyboard.
I’ll try to do better. Maybe I’ll even type something interesting.
Right now, I am finding out that, once again, I will be denied the satisfaction of even a couple of inches of snow on the ground in the morning. The local weather guy has just told me to get my hopes up for the promised blanket of winter delight.
Why? I’ve done everything I was supposed to. My daughter and I did the snow dance last night. She has a friend sleeping over tonight. Before turning is, I was informed that I needed to do a few simple things, if I really want to see some snow.
First, I was to wear my pajamas inside out. No problem. Then, put ice in the toilet. Now, who am I to argue with the logic of an eight year-old? Finally, sleep with a spoon under your pillow, i was told. Done.
So, if you wake up and there is no sign of snow, it’s not my fault. I did my part.
I’ll let you know if it worked.